Trade promotion event VIETNAM-EU ECO-GREEN VIETNAM EXPO was first held abroad with the participation of 100% Vietnamese enterprises. The theme of the event attracted many businesses, economic organizations, local trade promotion agencies of many provinces and cities to participate. In order to bring Vietnamese goods into the potential markets of the European Union countries, Vietnamese goods and businesses must meet many strict standards, but also a potential market, first of all, to serve the needs of consumers. serving a large community of Vietnamese expatriates abroad and at the same time, joining retail distribution systems throughout Europe.
Food and beverage industry
The production value of the food production and processing industry accounts for 19.1% of the processing and manufacturing industries of Vietnam. This is the industry that accounts for the highest proportion in the processing and manufacturing industries, demonstrating the importance of the industry in ensuring the food needs of the people as well as meeting export requirements. In addition, the high proportion of production value shows that the food production and processing industry has many strengths with many large, reputable brands, a stable market and high competitiveness compared to other enterprises. foreign. A number of dairy, beverage, cooking oil, and confectionery manufacturing and processing industries are forecast to have increasingly high growth trends and become Vietnam's most productive processing market segments. Especially, after the Free Trade Agreements that Vietnam has signed come into effect, the food production and processing industry will be opened up to a broader consumer and investment market. By 2020, the whole country has over 7,500 industrial-scale agricultural product processing enterprises associated with export, with a total capacity of about 120 million tons of raw materials per year (According to the Ministry of Industry and Trade).
Agriculture, forestry and seafood
According to the Ministry of Agriculture and Rural Development, the export turnover of agriculture, forestry and fishery in two months is estimated at about 8 billion USD, up 20.9% over the same period in 2021.
Among them, the export of main agricultural products is estimated at over 3.2 billion USD, up 10.2%. Some products/product groups have increased export value such as: coffee up 35.6%; rubber 6.6%; rice 22.3%; pepper 43.8%...
However, this increase in some products was mainly still in export volume. Typically, for rice, the export volume and value of rice in the first two months of the year reached 906 thousand tons with 437 million USD, up 38.6% in volume and 22.3% in value over the same period last year. 2021.
Handycrafts and environmentally friendly products
Consumption trends of the EU market are changing and changing faster since the pandemic as consumers increasingly care about sustainability, including traceability and social responsibility, factors environmental Protection. In addition, EU customers will prioritize choosing products that are produced in an environmentally friendly manner, using green energy and ensuring benefits for employees.
According to a survey from SOA, EU consumer behavior is a new challenge with 61% of EU consumers concerned about the environment, 51% concerned about global warming, 52% looking for ways to reduce energy consumption. carbon emissions, 33% of consumers made efforts to reduce carbon emissions in the past 3 years.